EPIC® Enters Growing Meat Sticks Category with the Launch of EPIC® Sticks in Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken Varieties

New EPIC® Sticks offer up to 10g of protein per stick and are made with 100% grass-fed beef or free-range chicken 

Key Takeaways:

• EPIC is launching its first line of meat sticks in four varieties: Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken.
• EPIC Sticks are gluten-free, dairy-free and Paleo-friendly, contain up to 10g of protein per stick and are made with 100% grass-fed beef or free-range chicken.
• EPIC Sticks are available now on Amazon and at Sprouts, and will be at retailers nationwide in 2027.

MINNEAPOLIS--(BUSINESS WIRE)-- Protein-rich diets are on the rise — with the category up nearly 12% over the past year, according to Circana — and meat snacks are having their moment. Now, EPIC® is introducing its own take on this meaty trend with new EPIC Sticks, delivering seriously good flavor, thoughtfully sourced meat and quality ingredients that you don’t have to second guess.

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EPIC Sticks pack big flavors and thoughtfully sourced ingredients in an on-the-go snack that's ready for whatever adventure the day brings.

Available in four flavors: Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken, EPIC Sticks are available on Amazon and at Sprouts now, and rolling out on shelves nationwide in 2027.

“We knew EPIC had to do what we’ve always done and bring something different to the snack aisle,” said Scott Baldwin, Vice President and Business Unit Director of Bars at General Mills. “From the rich taste of Wagyu Beef to the sweet-and-savory combination of Hot Honey Chicken, we wanted to bring some of the delicious, on-trend flavors people already love to a convenient meat-stick format made for wherever your day takes you.”

Meet the EPIC Sticks Lineup

Epic days call for EPIC fuel! Whether it's a packed workday, a workout or a weekend outside, the lineup includes four distinct flavors for any adventure:

• Original Beef: Made with 100% grass-fed beef, this classic recipe features simple seasonings that let the quality of the meat shine and no added sugar, delivering 8g of protein and 110 calories per stick.
• Wagyu Beef: American Wagyu beef meets a touch of real honey and savory seasonings to create a rich, satisfying snack with 7g of protein and 100 calories per stick.
• Rotisserie Chicken: Made with free-range chicken and all the tasty flavor of a rotisserie favorite — no fork required — this variety includes no added sugar and packs 10g of protein and 100 calories per stick.
• Hot Honey Chicken: Free-range chicken, real honey and aromatic spices bring the sweet heat in this snack filled with 8g of protein and 90 calories per stick.

EPIC Sticks ditch the unwanted fillers and unnecessary extras, delivering thoughtfully sourced protein from 100% grass-fed beef or free-range chicken. All four flavors are gluten free, dairy free and Paleo-friendly and are made without antibiotics or added hormones.

Find EPIC Sticks for Your Next Adventure

EPIC Sticks are available now in single units and multipacks on Amazon and at Sprouts, and will be at retailers nationwide in 2027, ready for your next epic adventure. For more information about EPIC, visit epicprovisions.com and follow @epicbar on Instagram and Facebook.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261021199890/en/

General Mills Communications
763-764-6364
[email protected]

Edelman
Gabi Kurzer
[email protected]

Source: General Mills

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