NCM adds two cinema partners, renews 10 deals covering 680+ screens

National CineMedia (NASDAQ: NCMI) announced two new exhibitor partnerships and 10 renewed agreements, collectively covering more than 680 screens across over 80 theaters, according to a company press release.

The two new partners are The Cinemas by Blue Fox Entertainment and THE LOT. The Cinemas, a newly formed exhibitor, operates locations in New York and Los Angeles acquired from IPIC Theaters in June. THE LOT, a luxury dine-in theater operator, adds screens in Los Angeles, San Diego, and San Francisco.

NCM states its cinema advertising network, including its Spotlight Cinema Networks subsidiary, spans approximately 22,000 screens in over 1,750 theaters nationwide.

"We're proud to deepen our partnerships across the exhibitor community and to welcome The Cinemas and THE LOT into the NCM network," said Bernadette McCabe, Vice President of Exhibitor Relations at NCM and Spotlight.

James Huntsman, Founder of The Cinemas, said: "NCM's curated roster of exclusive advertisers leans into theatrical influenced content which, in turn, grabs the attention of our guests."

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