Newell Brands names Guillermo Beade as chief operating officer

Newell Brands (NASDAQ: NWL) has appointed Guillermo Beade as chief operating officer, effective October 26, 2026, according to a company press release.

Beade will report to Chris Peterson, president and chief executive officer, and will join the company's executive committee. In the role, he will oversee central marketing, sales, and supply chain functions globally.

Beade brings more than 30 years of experience in the consumer packaged goods industry, having held leadership positions at SC Johnson, PepsiCo, and Unilever. Most recently, he served as president of SC Johnson Consumer Brands North America. Before that, he was chief executive officer of SC Johnson Lifestyle Brands, where he led operational and cultural changes across a portfolio of acquired brands. Earlier in his career, he held senior roles at PepsiCo and began at Unilever in Latin America.

"Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders," Peterson said.

Newell Brands holds a portfolio of consumer brands including Rubbermaid, Sharpie, Coleman, Graco, Yankee Candle, and Paper Mate, among others.

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