Beyond Meat launches sparkling protein energy drink in two flavors

Beyond Meat, Inc. (NASDAQ: BYND) announced the launch of Beyond Immerse Protein + Energy, a sparkling protein drink containing plant protein, fiber, antioxidants, electrolytes, and 160mg of caffeine sourced from coffee beans and guarana extract.

The product is available in Cherry Berry and Watermelon Strawberry flavors and is launching exclusively at the company's website. Each serving contains 20g of protein and 5g of fiber.

Beyond Meat is also expanding its existing Beyond Immerse lineup with three new flavors: Watermelon Strawberry, available now, and Limoncello Ginger and Yuzu Grapefruit, described as coming soon. The additions bring the total Beyond Immerse range to six flavors, joining the existing Peach Mango, Strawberry Lemonade, and Cherry Berry options.

"We believe plants have superpowers, and few are as widely appreciated by consumers as caffeine," said Ethan Brown, founder and CEO of Beyond Meat. "As we add energy to the Beyond Immerse portfolio, we are staying true to our approach: great taste and carefully selected, limited ingredients that help consumers thrive."

The announcement follows the earlier retail introduction of Beyond Immerse in the New York metropolitan area through distributor Big Geyser and a launch at Erewhon locations across Southern California.

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