Carvana extends Rush Soccer deal, adds $200K scholarship fund

Carvana (NYSE: CVNA) has announced a multi-year extension of its sponsorship partnership with Rush Soccer, along with the launch of a $200,000 youth soccer scholarship fund, according to a press release from the company.

Carvana will continue as the front-of-kit sponsor on all Rush Soccer game jerseys. The original partnership between the two organizations began in 2025. Rush Soccer claims to be the largest youth soccer organization in the world, with more than 60,000 players across its domestic network.

The scholarship fund is intended to reduce financial barriers for players within the Rush Soccer network. Applications will open Jan. 1, 2027, and families can apply through their local Rush Soccer club. Local clubs will work with Rush Soccer to identify and award recipients each season.

Justin Miller, CEO of Rush Soccer, said in the release: "The scholarship fund helps ensure cost isn't what keeps a kid from playing."

Ryan Keeton, Carvana co-founder and chief brand officer, said the company is "excited to add the scholarship fund as part of our sponsorship to help more kids get on the field."

Rush Soccer is set to unveil custom-designed jerseys featuring Carvana's branding in January 2027. The partnership will also include Carvana activations at select Rush events and content collaborations.

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