Gen Digital adds Blackhawk Network CEO Talbott Roche to its board

Gen Digital Inc. (NASDAQ: GEN) announced the appointment of Talbott Roche to its Board of Directors, according to a company press release dated Oct. 9, 2026.

Roche currently serves as CEO and President of Blackhawk Network, a fintech company focused on branded payments, gift cards, and prepaid solutions. She has been with Blackhawk for more than 20 years and has held the CEO role since 2016, during which she led the company's shift from a physical gift card distribution model to a digital-first, multi-segment fintech platform.

"Talbott brings a strong track record of leading transformation and creating value through strategic expansion," said Vincent Pilette, CEO of Gen. "Her background building a digital-first fintech platform alongside her experience as a CEO and director is an invaluable combination as Gen continues to innovate and empower people's digital and financial lives."

Sue Barsamian, Lead Independent Director of Gen, noted Roche's experience as a public company director as a factor in her appointment. "Her leadership of Blackhawk Network and deep experience scaling a global, digital-first business make her an excellent addition to our Board," Barsamian said.

"I am pleased to join Gen's Board at a time when digital safety, privacy and financial wellness are increasingly connected," Roche said.

Gen Digital offers cybersecurity, privacy, identity protection, and financial wellness products under brands including Norton, Avast, LifeLock, MoneyLion, and Engine, and says it serves nearly 500 million users in more than 150 countries.

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