LG Ad Solutions and Best Buy Ads link TV inventory with retail media

LG Ad Solutions and Best Buy (NYSE: BBY) have announced a partnership that makes LG TV advertising inventory, including the Home Screen, available to retail media advertisers in the U.S. through Best Buy Ads, according to a press release from LG Ad Solutions.

The companies claim this is the first time LG's Home Screen inventory has been made available through a retail media network. Consumer electronics brands working with Best Buy Ads can now reach Best Buy's first-party shopper audiences across LG Home Screen and connected TV (CTV) video inventory.

Inventory is transacted programmatically through Magnite, with Best Buy's closed-loop measurement connecting campaign exposure to sales outcomes.

"The Home Screen has a distinct role at the point of discovery, before content begins. By bringing Best Buy Ads retail media demand to the Home Screen alongside CTV Video, we're opening premium LG TV inventory to a different source of investment and connecting that investment to outcomes," said Serge Matta, President of Global Ad Sales at LG Ad Solutions.

Lisa Valentino, Chief Ads and Media Officer of Best Buy, said the partnership combines Best Buy's first-party audience insights and closed-loop measurement capabilities with LG's CTV inventory.

The partnership extends LG Ad Solutions' Own the Outcome measurement framework, introduced at the 2026 IAB NewFronts. The offering is available to advertisers immediately.

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