Visa adds 7 NFL team deals, renews 4 others in portfolio expansion

Visa (NYSE: V) has announced new partnerships with seven National Football League teams and renewals with four others, bringing its total portfolio of NFL team relationships to 13.

The new partnerships include the Los Angeles Rams, Los Angeles Chargers, Kansas City Chiefs, Washington Commanders, Dallas Cowboys, Houston Texans, and Philadelphia Eagles. Long-term renewals were signed with the San Francisco 49ers, New England Patriots, Buffalo Bills, and Pittsburgh Steelers. Existing partnerships with the Chicago Bears and Baltimore Ravens remain in place.

According to a company statement, Visa plans to engage fans through game-day experiences, community programs, athlete and creator partnerships, client activations, and commerce experiences. The company said additional activations and programs will be announced throughout the 2026 season.

"Our focus is on creating meaningful participation, not just visibility. These team relationships give us new ways to connect with fans through experiences, commerce, community, and the moments that make football one of the most influential cultural forces in America," said Frank Cooper III, Chief Marketing Officer at Visa.

Visa said the partnerships are intended to help clients and merchants connect with fans across commerce categories including travel, ticketing, dining, merchandise, and entertainment.

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