SMIRNOFF ICE PARTNERS WITH BRITTANY BROSKI TO BRING THE PARTY TO HALLOWEEN, THE HOLIDAYS AND BEYOND

Comedian, creator and podcast host joins Smirnoff Ice for exclusive merch, original content and the brand's first-ever Halloween bash

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Smirnoff Ice and Brittany Broski are making it official. The two are joining forces for a partnership that kicks off with Halloween and only gets more delightfully absurd from there.

Broski has built a devoted following by doing things her own way, bringing her unmistakable humor to everything she creates. She's bringing that same spirit to Smirnoff Ice, a brand that has spent decades embracing unapologetic fun and never taking itself too seriously. Together, they're inviting fans 21+ to embrace the unexpected through original content, limited-edition merch and plenty more surprises still to come.

The partnership kicks off this Halloween with the launch of the Smirnoff Ice Bottle Costume, giving fans a way to show up as the most recognizable guest at the party. Available for purchase starting today at Shop.Smirnoff.com, it's the answer to any last minute costume scramble.

"Brittany brings this perfectly chaotic energy and undeniable charm that feels right at home with Smirnoff Ice," said Fergus McCarthy, Director of Smirnoff Ice. "We wanted to give her the keys and create things together that only Brittany and Smirnoff Ice could pull off. Halloween is just the start, and we can't wait to show everyone what else we have planned together."

Later this month, Brittany will host Smirnoff Ice's first-ever Halloween bash—an over-the-top night of spooky surprises, unexpected moments and next-level costumes, bringing together creators and celebrities for a Halloween celebration unlike anything the brand has done before, complete with a costume contest judged by Broski herself.

"When Smirnoff Ice approached me they gave me a lot of room to be creative… so naturally, I had to write a fake mustache and a bald cap into the script to really make it my own and Smirnoff was totally down to get weird with me," said Broski.

Broski and Smirnoff Ice have more chaos, content and drops in store for the holidays. Fans can shop merch and follow what's coming next @SmirnoffUSA. However you choose to party this holiday season, please remember to always drink responsibly.

About Smirnoff

Smirnoff has been shaping drinking culture since 1864, consistently evolving to meet the moment and the tastes of each new generation. From helping popularize the Mule and redefining the vodka martini to launching Smirnoff Ice in 1999—a product that helped define the flavored malt beverage category—Smirnoff has long been at the forefront of innovation and cultural relevance.

Rooted in inclusivity and a commitment to bringing people together, Smirnoff champions diversity and celebrates the spirit of connection. With a focus on ever-changing consumer preferences, the brand continues to create options that invite everyone 21+ to be part of the occasion.

Today, the Smirnoff portfolio spans a wide range of offerings across vodka and flavored malt beverages. From core staples like Smirnoff No. 21 Vodka and Smirnoff Ice to fan-favorite innovations such as Smirnoff Ice Smash, Shorties, and zero sugar options, the brand balances quality, accessibility, and flavor—always with the goal of making the party more memorable.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
[email protected]

TAYLOR
[email protected]

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SOURCE Smirnoff Ice