AMC Theatres launches birthday party program with Evite partnership

AMC Entertainment Holdings (NYSE: AMC) has launched a redesigned birthday party booking program, offering private theatre rental events at prices that the company says can represent savings of up to 25% compared to full-price adult tickets at maximum capacity for a comparable showtime.

The program is available at approximately 300 AMC locations nationwide and includes an updated online booking platform, new food and beverage packages, and a partnership with digital invitation service Evite. Through the partnership, guests can create AMC-branded digital invitations and manage guest lists within the booking experience.

Food and beverage options include shareable packages with popcorn, drinks, hot dogs, and items such as Dippin' Dots. Events can be booked one to six weeks in advance, with pricing varying by location, time of day, and day of the week.

According to data cited from Evite, attendance at AMC-hosted birthday parties has risen nearly 25% year-over-year, and nearly 70% of movie theatre events on the Evite platform are kid and teen birthdays, typically booked about 25 days in advance.

"AMC is already the top-named theatre destination on our platform by a wide margin," said David Yeom, CEO of Evite.

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