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Choice Hotels opens six upscale properties across four states

September 29, 2026 9:03 AM EDT

Choice Hotels International (NYSE: CHH) has opened six hotels under its Cambria Hotels and Ascend Collection brands in Colorado, Florida, Vermont, and Wisconsin, according to a company press release.

The new properties include two Cambria Hotels — Cambria Hotel Colorado Springs – Air Force Academy and Cambria Hotel Jacksonville — and four Ascend Collection properties: Caretta Landing Sarasota, Coral Pointe Sarasota, Sun Lodge in Peru, Vermont, and Fairway Inn and Suites in Mishicot, Wisconsin.

The Cambria Hotel Colorado Springs – Air Force Academy features 97 guestrooms, an on-site restaurant, a rooftop bar, and 286 square feet of meeting space. The Cambria Hotel Jacksonville includes an outdoor pool, rooftop event space, and a locally inspired restaurant and bar.

The two Sarasota, Florida, Ascend Collection properties share a resort-style pool, complimentary hot breakfast, and nearly 1,100 square feet of combined meeting space. Coral Pointe Sarasota has 107 guestrooms, while Caretta Landing Sarasota offers 86.

Fairway Inn and Suites in Mishicot, Wisconsin, features 102 renovated guestrooms, nearly 19,000 square feet of meeting space, and access to an adjacent 45-hole golf course. Sun Lodge in Peru, Vermont, offers 50 guestrooms with ski-in/ski-out access at Bromley Mountain.

Choice Hotels states its upscale portfolio currently includes more than 300 open hotels in the United States and nearly 150 properties in the pipeline, spanning brands that also include Radisson, Radisson Blu, and Radisson Individuals.

"We're seeing strong interest from owners and developers who recognize the strength of our upscale platform and the growth potential of our brands," said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International.

Choice Hotels operates more than 7,500 hotels across 49 countries and territories, representing over 650,000 rooms under 22 brands.



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