ThredUp launches live shopping shows on Whatnot platform

ThredUp (Nasdaq: TDUP), an online secondhand clothing resale platform, announced it has begun hosting live shopping shows on Whatnot, a live commerce platform operating in the US, UK, and Europe.

ThredUp launched its first live show on Sept. 29, 2026, broadcasting directly from its distribution centers in Atlanta, GA, and Dallas, TX. The company said buyers can access secondhand garments across value, contemporary, and luxury brands through the Whatnot channel.

According to Whatnot's 2026 State of Live Selling Report, the live shopping market has reached an estimated $22 billion across North America and Europe, with fashion being Whatnot's largest category by order volume.

ThredUp said it is also exploring ways to provide Whatnot's existing seller community with access to its inventory, data-driven curation tools, and logistics infrastructure.

"Live shopping is one of the most dynamic channels in retail today, and we're excited to expand into this opportunity on Whatnot," said James Reinhart, CEO of ThredUp. "With fashion as one of Whatnot's largest categories, and with a highly engaged community of buyers, we see this as an incredible opportunity to meet the next generation of secondhand shoppers where they are."

You May Also Be Interested In

• FS Bancorp appoints Matthew Mullet to its board of directors
• Alphabet (GOOG) call put ratio 2.4 calls to 1 put into quarter results
• Kyverna shares phase 1 data on miv-cel for progressive MS