MNTN and AppsFlyer link Connected TV ads to mobile app actions

MNTN (NYSE: MNTN) announced an expanded integration with AppsFlyer that connects Connected TV ad exposure to mobile app installs and in-app actions, according to a company press release.

The integration links MNTN's Performance TV platform directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN. Advertisers can measure app installs, purchases, sign-ups, and custom conversion events tied to their TV campaigns.

In-app event data can also be used by MNTN to optimize campaigns. The company says this creates a closed loop connecting TV exposure, measurement, and optimization.

The integration is available to MNTN advertisers who hold an AppsFlyer account and operate an iOS or Android app. Target users include mobile-first advertisers in categories such as gaming, retail, restaurants, fintech, and subscription apps.

"TV has historically been a difficult channel for mobile marketers to connect to real business outcomes," said Alex Yip, Director of Product Strategy for AppsFlyer. "MNTN was built to bring performance rigor to CTV, so pairing that with AppsFlyer is a natural fit: MNTN exposure data flows into AppsFlyer, installs, purchases and sign-ups flow back, and that performance data feeds MNTN's own optimization."

AppsFlyer serves over 15,000 businesses worldwide across mobile attribution and omnichannel measurement.

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