Abercrombie & Fitch's YPB activewear partners with Barry's fitness

Abercrombie & Fitch Co. (NYSE: ANF) announced a multi-season partnership between its activewear brand YPB (Your Personal Best) and Barry's, a high-intensity interval workout studio chain, according to a company press release.

The first collection includes six styles for men and 12 styles for women, featuring performance fabrics and what the company describes as versatile silhouettes. The collection was designed with input from Barry's instructors Jon Herrmann, Amy Harioka and Lacy Mitchell, and incorporates red accents alongside black and neutral tones. Women's sizes range from XXS to XXL and men's sizes from XS to XXL.

The collection will be available beginning October 1, 2026, at Abercrombie.com and in select Abercrombie stores, followed by Barrys.com and 75 Barry's locations globally on October 15, 2026.

The partnership includes a series of in-person activations. YPB by Abercrombie will serve as the first official sponsor of Barry's newly launched Mobile Studio, with a pop-up event in Austin, Texas, on October 2 and 3, 2026. A studio takeover at Barry's NoHo location in New York City is scheduled for October 9 through 11, 2026.

"Barry's has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB," said Corey Robinson, brand president of Abercrombie & Fitch.

Barry's CEO J.J. Gantt said the collaboration started with Barry's instructors playing a role in the design and creation of the pieces.

Barry's operates more than 100 studios across 19 countries. Abercrombie & Fitch sells through more than 300 stores worldwide.

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