Abercrombie & Fitch expands Dallas Cowboys partnership into year two

Abercrombie & Fitch (NYSE: ANF) is entering its second year as the Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders, expanding the collaboration to include new product assortments, broader retail distribution, and year-round activations.

The brand will feature a pregame player tunnel walk at AT&T Stadium in Arlington, Texas, along with fan activations at the venue and ticket giveaways for A&F Creator Suite members. Athletes CeeDee Lamb, Caleb Downs, and Malachi Lawrence will participate in the partnership through style concierge services and curated game-day looks.

The Abercrombie x Cowboys collection is available through Abercrombie's website and stores, NFLShop.com, and at AT&T Stadium, the last of which was made possible through a partnership with Fanatics. Products span adult, kids, toddler, and baby categories.

As part of the Dallas Cowboys Cheerleaders arrangement, Abercrombie has installed a branded closet in the cheerleaders' locker room at The Star in Frisco, Texas. The closet will be restocked monthly with new product curated for off-field use.

"We're proud to deepen our relationship with the Dallas Cowboys and the Dallas Cowboys Cheerleaders as we enter this next chapter of our partnership," said Corey Robinson, brand president of Abercrombie & Fitch.

Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones said the partnership helps connect fans "through style, self-expression and unique experiences that extend far beyond the field."

The announcement also coincides with Abercrombie's second year as the NFL's Official Fashion Partner.

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