TTEC launches Cairo operation for Volkswagen Group UK under 7-year deal

TTEC Holdings (NASDAQ: TTEC) announced the launch of a customer experience operation in Cairo, Egypt, supporting Volkswagen Group UK Ltd. (VWG) as part of a seven-year strategic collaboration between the two companies.

The Cairo operation will support VWG's customer care across digital and voice channels, covering customer care, case management, connected vehicle support, and digital engagement. TTEC said the program will use its multilingual workforce and AI-enabled capabilities to serve VWG customers.

"Providing a seamless customer experience is integral to how we support our customers and our brands," said Chris Stevens, Volkswagen Group UK Head of Customer Management. "The launch of this operation in Cairo with TTEC gives us access to skilled talent and capabilities that will help us deliver consistent, high-quality support as our customer needs continue to evolve."

TTEC entered Egypt in 2023 and operates a facility in Maadi Technology Park. The company currently supports 11 languages in Egypt, including Arabic, English, French, German, Italian, and Spanish. In 2025, TTEC announced plans to expand its Egyptian workforce by 3,500 employees by 2029.

"Cairo has quickly become a key hub for multilingual global CX, and we're excited to continue our longstanding relationship with Volkswagen Group UK in Egypt," said John Abou, CEO of TTEC Engage.

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