HSBC upgrades US Premier banking with wealth and travel perks

HSBC has launched an enhanced version of its Premier banking offering in the United States, targeting affluent customers with new services across wealth management, health, travel and international banking.

The updated offering includes new digital capabilities in HSBC's US mobile app, allowing customers to open a self-directed brokerage account through HSBC Securities (USA) Inc., view portfolio holdings and trade mutual funds in real time. Premier customers also receive complimentary membership to a third-party telemedicine service providing 24/7 access to board-certified doctors for urgent, primary and mental healthcare needs, along with discounts on wellness services.

On the travel side, the package includes global 24/7 customer support, no foreign transaction fees, hotel and dining savings, and points on travel purchases through merchant partnerships. International banking benefits include competitive foreign exchange rates, no HSBC fees on international transfers and pre-arrival account opening for customers moving to the US.

Racquel Oden, Head of International Wealth and Premier Banking and Private Banking in the US, said, "Customers are living more connected lives than ever. They're traveling, investing, raising families and pursuing opportunities around the world, and they want their wealth to support the lives they're building."

According to HSBC's Global Affluent Investor Snapshot 2026, based on a survey of 9,993 investors, four in 10 plan to maintain or increase their exposure to US investments over the next 12 months, and 45% of affluent and high-net-worth investors prioritize funding lifestyle goals.

HSBC operates 21 Wealth Centers across the US, including locations in New York, California, South Florida, Washington D.C., Los Angeles, San Francisco and Seattle. The bank relaunched its Park Avenue location in New York earlier this year and said it plans to relaunch its Cupertino, California center this month.

HSBC Holdings plc (LON: HSBA) is headquartered in London and reported total assets of $3.438 trillion as of June 30, 2026. The enhanced Premier services are available immediately in the US.

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