Pinterest launches visual search ads for performance advertisers

Pinterest announced Visual Search Ads, a new advertising product that places brand promotions within Pinterest search results and Pin closeups, according to a company press release.

The product was unveiled at Pinterest Presents, the company's annual advertiser summit. Visual Search Ads allow advertisers to bid for top placement and direct users to their websites at the point of a visual search. Pinterest reports its users conduct more than 80 billion searches per month, with the majority being visual and more than half described as commercial in nature, citing internal data from Q2 2026.

"Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways," said Bill Ready, Pinterest CEO. "Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide."

Visual Search Ads are compatible with Pinterest Performance+, the company's existing AI-powered advertising suite, and will enter beta for eligible advertisers across all Pinterest ad markets in the coming weeks.

Pinterest also announced several additional advertising tools, including Pinterest Performance+ Priority Products, which gives advertisers more control over product emphasis, and a self-serve A/B testing feature for creative, targeting, and campaign optimization.

The company also announced App Promotion, an ad objective for app installs now in global beta. Pinterest cited internal data from one early U.S. advertiser test showing up to an 85% improvement in cost per install compared with prior solutions.

On the consumer side, Pinterest introduced Restyle, a beta feature launching in the U.S. and Canada that allows users to upload a photo to visualize changes to a space. The company also announced a second season of its CTV series, Bring My Pinterest to Life.

Pinterest reported 640 million monthly active users globally as of the press release date.

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