Meta launches Meta One subscription service with AI tools

Meta Platforms has introduced Meta One, a subscription service available across Instagram, Facebook, WhatsApp, and Meta AI, offering expanded AI capabilities and creator tools, according to a company statement.

The service launches with more than 50 features and has recorded 15 million subscriptions and trials to date. Meta says the core experience across its apps and Meta AI will remain free.

Plans are structured across several tiers. Single product plans include Instagram Plus at $3.99 per month, Facebook Plus at $3.99 per month, and WhatsApp Plus at $2.99 per month. Bundle plans for individuals start at $7.99 per month for the Core tier and $19.99 per month for Premium, which includes expanded AI image and video generation through Meta's Muse models.

Creator and business plans begin at $14.99 per month for the Essential tier and scale to $499 per month for the Max plan, which targets teams managing accounts at scale. Business-focused tiers include features such as scheduling, exportable analytics, audience insights, and access to Meta Business Agent for automated customer responses.

Meta said that in early testing, more than half of subscribers used both AI and expression features within bundled plans, with tools like Restyle and voice effects on Instagram among the top reasons cited for subscribing.

The company said plans will expand over time to include Edits, AI glasses, and additional features. Pricing and availability may vary by region, app, and account type.

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