Stagwell's The People Platform rebrands as Numetrix

The People Platform, a unit of Stagwell's (NASDAQ: STGW) The Marketing Cloud, announced a rebrand under the name Numetrix, effective immediately.

The company said the new identity reflects expanded capabilities in consumer behavioral data and location intelligence. Numetrix uses geospatial technology, location-based research, artificial intelligence, and first- and third-party data to help organizations analyze consumer behavior.

The rebrand targets clients in digital out-of-home and out-of-home media, retail media networks, brands, and advertisers. Services include audience measurement, campaign effectiveness tracking, market evaluation, and media investment optimization.

"Our new identity as Numetrix reflects how our capabilities have evolved and reinforces our mission to help organizations understand real-world consumer behavior," said George Brady, CEO of Numetrix. "Marketing leaders today need more than surveys or demographic data alone. They need to understand how consumers behave in the real world."

Elspeth Rollert, CEO of The Marketing Cloud, said the rebrand strengthens the portfolio's offerings. "As businesses seek a more complete understanding of consumer behavior, solutions that connect research with real-world intelligence are becoming essential."

The company was acquired by Stagwell in 2022. Existing customers will continue to receive the same data and support under the new brand name.

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