PulteGroup launches Florida Panhandle Division, names market manager

PulteGroup (NYSE: PHM) said it is expanding into Northwest Florida with the creation of a new Florida Panhandle Division, according to a company statement.

The Atlanta-based homebuilder named Taylor Larza as Vice President and Market Manager for the new division. Larza has been with PulteGroup since 2016, holding procurement roles in Austin, Texas, and Jacksonville, Florida, most recently serving as Vice President of Procurement for the Northeast Florida division.

The expansion follows a previously announced agreement between PulteGroup and The St. Joe Company for homesites in two new Bay County communities. That contract covers 1,326 home sites, with options that could bring the total to 2,653. Development of the first phase is anticipated to begin in 2027. The initial communities are expected to feature homes from the Pulte Homes, Del Webb, and DiVosta brands.

"Florida continues to be one of PulteGroup's strongest markets, and our expansion into Northwest Florida and launch of the Florida Panhandle Division reflects the significant growth potential we see in that region," said Rich McCormick, PulteGroup's Southeast Area President.

PulteGroup said the new division will initially be supported by its Northeast Florida team for operational functions. Additional community plans for Northwest Florida will be announced as details become available.

PulteGroup operates in more than 45 markets across the U.S. under brands including Pulte Homes, Centex, Del Webb, DiVosta Homes, and John Wieland Homes and Neighborhoods.

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