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BMO Capital on Meta Platforms Inc. (META): 'AI Sentiment Improving, but the Story is Still Hazy'

July 29, 2026 10:27 AM EDT
Get Alerts META Hot Sheet
Price: $591.50 +6.25%

Rating Summary:
    39 Buy, 10 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 17 | Down: 23 | New: 21
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BMO Capital analyst Brian J. Pitz reiterated a Market Perform rating and $720.00 price target on Meta Platforms Inc. (NASDAQ: META).

The analyst commented: "AI Sentiment Improving, but the Story is Still Hazy; Impressive AI model releases and intentions to launch a cloud business have helped ease fears around META's meaningful ~$141B of 2026E CapEx spend. Despite these near-term improvements, we continue to believe that META has the least visible AI ROI story. Additionally, we highlight that governments globally continue to push online age verification initiatives that threaten META's core business. Maintain Market Perform, our estimates, and $720 target price, as we seek increased visibility into AI initiatives, cloud business and broader CapEx spending."

For an analyst ratings summary and ratings history on Meta Platforms Inc. click here. For more ratings news on Meta Platforms Inc. click here.

Shares of Meta Platforms Inc. closed at $593.41 yesterday.



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