Bridgeline wins HawkSearch deal with taxidermy supplier

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a specialty supplier serving the taxidermy industry has selected its HawkSearch platform to power product discovery and a shopping assistant experience across a catalog of approximately 40,000 products.

The deployment is part of the customer's broader effort to modernize its digital commerce operations on a BigCommerce storefront. HawkSearch will be integrated with a catalog engine designed to connect data from multiple sources, including the customer's eCommerce platform, catalog content, and ERP systems.

The customer operates two additional reference catalogs used for product discovery and customer education. The goal of the deployment is to make information stored across these systems accessible through AI-powered search and conversational product discovery tools.

According to Bridgeline, this marks the third HawkSearch-powered site within the broader customer organization.

"As organizations increasingly look for ways to enhance digital commerce with AI, we're seeing growing demand for solutions that can unlock the value of specialized product knowledge," said Ari Kahn, President and CEO of Bridgeline Digital. "This win demonstrates how HawkSearch can help companies transform complex catalog content into intelligent shopping experiences that improve product discovery and customer engagement."

Bridgeline, based in Woburn, Massachusetts, provides AI-powered commerce technology including search, personalization, and merchandising capabilities for B2B and B2C enterprises.

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