Bridgeline Digital wins B2B distributor contract for HawkSearch platform

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that an undisclosed large North American B2B distributor has selected its HawkSearch platform to power product discovery and AI-assisted shopping experiences across the distributor's eCommerce platform.

Following a competitive evaluation, the distributor also committed to deploying Smart Response and Search Assistant, two additional AI-powered tools offered by Bridgeline.

According to a company press release, HawkSearch was chosen for its merchandising controls, search capabilities, and product discovery features suited to large product catalogs common in B2B commerce environments.

The distributor plans to implement Smart Responses and Search Assistant to support buyer interactions throughout the purchasing process.

"Enterprise ecommerce organizations are moving beyond traditional site search and adopting AI-powered shopping assistants that help buyers discover products, evaluate options, and purchase with greater confidence," said Ari Kahn, President and CEO of Bridgeline Digital.

Bridgeline did not disclose the financial terms of the contract or the identity of the distributor.

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