Carter's and Atlanta Dream announce two-season WNBA partnership

Carter's, Inc. (NYSE: CRI) and the Atlanta Dream have announced a multi-season partnership covering the 2026 and 2027 WNBA seasons, according to a statement from the two Atlanta-based organizations.

The partnership will include in-arena activations such as courtside signage, digital media integrations and family-focused in-game experiences including a "Simba Cam" and Baby Crawl Races. Carter's will also host retail events at its Camp Creek, Alpharetta and Buckhead Landing store locations.

A planned "Carter's Family Takeover" during the Dream's Fourth of July Family Celebration Game will feature co-branded giveaways, face painting and youth activities.

The partnership also includes a content series titled "Home Grown: The Roots of the Dream, presented by Carter's," which will feature Atlanta Dream players and their personal connections to the city. The series will be distributed across both organizations' digital and social platforms.

"As Carter's continues to strengthen our role as an Atlanta-based company, this partnership with the Atlanta Dream represents an opportunity to show up for families in a completely new way," said Sarah Crockett, Chief Marketing Officer at Carter's, Inc.

"We are excited to partner with Carter's, another iconic Atlanta brand, to create experiences that celebrate our city, our fans and the families who support us," said Morgan Shaw Parker, President and COO of the Atlanta Dream.

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