Bridgeline wins B2B warehouse distributor contract for HawkSearch

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a U.S.-based distributor of warehouse and industrial data-capture equipment has selected its HawkSearch platform to power product discovery within the distributor's eCommerce platform.

The customer sells barcode scanners, label printers, mobile devices, and related technologies to distributors, manufacturers, and logistics operations. The contract originated through a new partner relationship and was finalized after a competitive evaluation process.

HawkSearch will initially deploy Unit of Measure Normalization to improve product consistency and search accuracy across the customer's catalog. The customer operates a technical, attribute-heavy product catalog with inconsistent data, requiring capabilities beyond its native eCommerce search functionality.

Key requirements included part-number normalization, customer-level and segment-level personalization, and integrated search across product catalogs and documentation. During the evaluation, HawkSearch was demonstrated using a dataset of approximately 4,000 products.

The customer has outlined a roadmap to expand into additional features, including Smart Response and Search Assistant tools.

"Organizations with complex, technical product catalogs are increasingly turning to AI-powered search to improve accuracy and efficiency," said Ari Kahn, President and CEO of Bridgeline Digital. "This win highlights HawkSearch's strength in handling real-world B2B complexity while also demonstrating the growing impact of our partner ecosystem and AI innovation roadmap."

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