Bridgeline Digital wins Ohio wholesaler for HawkSearch platform

Bridgeline Digital Inc. (NASDAQ: BLIN) announced that an Ohio-based wholesaler serving plumbing, HVAC, and electrical trades selected its HawkSearch platform to improve product catalog navigation on its Magento eCommerce site.

The wholesaler manages more than 50,000 products across eight trade categories, requiring customer-specific pricing, product restrictions, and real-time availability features. The company's previous search system used keyword-matching technology that struggled with the catalog's scale and complexity.

HawkSearch will integrate with the wholesaler's existing product information management and enterprise resource planning systems. The platform includes AI-powered search capabilities, keyword management, product recommendations, and unit of measure functionality.

"Wholesalers managing large, multi-trade catalogs face search challenges that keyword-dependent solutions weren't built to handle," said Ari Kahn, President and CEO of Bridgeline Digital. The company reported this win contributes to what it describes as record new logo customer additions in its second quarter of fiscal 2026.

"Wholesale distribution is one of the most demanding environments for product discovery, with deep catalogs, complex buying patterns, and customers who need precision, not approximation," said John Murcott, SVP of Product at Bridgeline Digital.

Bridgeline Digital provides AI-powered marketing technology solutions. The company's HawkSearch platform focuses on product discovery for B2B distributors and manufacturers. Information is based on a company press release.

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