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Wolfe Research Reiterates Peerperform Rating on Bread Financial Holdings (BFH): "we view this month's data as positive"

March 11, 2026 8:04 AM EDT
Get Alerts BFH Hot Sheet
Price: $104.16 -1.15%

Rating Summary:
    8 Buy, 9 Hold, 2 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 4 | Down: 5 | New: 18
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Wolfe Research analyst Darrin Peller reiterated a Peerperform rating on Bread Financial Holdings (NYSE: BFH)

The analyst commented, "BFH's February DQ rate was down 1bp m/m to 5.84%, broadly in line with historical seasonality of -2bps. On a y/y basis, DQs were down 38bps vs. 27bps in January, and annualized DQ formations declined to 6.91% (-197bps y/y)... Bottom line, we view this month's data as positive due to both favorable credit trends (DQs / NCOs well lower on a y/y basis and tracking better vs. 1Q26 Street) and a continued modest growth inflection (also tracking slightly ahead of Street). BFH speaks this afternoon at an industry conference, and we expect to hear from them on consumer spend / credit trends amid the recent energy-related volatility as well as recent portfolio wins (Ford de-novo announced yesterday) and the competitive environment."

For an analyst ratings summary and ratings history on Bread Financial Holdings click here. For more ratings news on Bread Financial Holdings click here.

Shares of Bread Financial Holdings closed at $72.59 yesterday.



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