Analyst Ratings for Bread Financial Holdings (BFH)

BFH Rating Summary

BFH Price Target Summary

* Over Last 12-Mos
  |   Expand Research on BFH
Overall Rating: NEUTRAL   Rating Trend: Up   Avg. $ Target: $106.30 (+4.2%) * Over Last 12-Mos
Rating Score: 4.7 / 10   Percentile Rank: 47%
Date Firm Analyst Type Rating
(Past)
PT
(Past)
Start $
(End $)
% Chg. Details
8/25/2026 Wolfe Research Darrin Peller Upgrade Outperform
(Peerperform)
130.00
(N/A)
105.91
(102.05)
-3.64% Details
7/7/2026 Barclays
» Updated 7/24/2026
Terry Ma Upgrade Equalweight
(Underweight)
109.00
(104.00)
102.21
(102.05)
-0.16% Details