TheOther Debuts Premium Matcha at an Intimate Art Basel Celebration in Miami Co-Hosted By Central Cee

Attendance by Ghali, Christina “Tinx” Najjar, Sofia Resing, Casey Boonstra, Elizabeth Lake, Adelina Novak, Jesse Solomon, Victoria Vesce, Mike Majlak and more

MIAMI--(BUSINESS WIRE)-- TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, made its official debut during Art Basel with an intimate multi-sensory dinner last night at Forte Dei Marmi followed by a private after party at SOPRA Club in Miami Beach.

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Central Cee Performs for Full-Capacity Crowd at TheOther Launch Party at SOPRA Club in Miami Beach. Photo Courtesy of: Emrgent Media Group

Co-hosted by British Rapper Central Cee, the evening celebrated TheOther Master’s Blend, a first-harvest matcha crafted in collaboration with one of Japan’s most respected tea-growing lineages, spanning over five generations. Along with TheOther’s Co-Founders Michael Lillelund and Harish Koneru, guests experienced a modern expression of the traditional tea ceremony and curated tastings, all designed to showcase the brand’s signature combination of authentic tradition and accessible luxury. The evening offered elevated signature cocktails featuring the Master's Blend in a refined Matcha Martini, Matcharita (featuring 818 Tequila), Matcha Mojito and Highball.

Notable attendees included leading figures from fashion, art, and culture. Ghali, Christina “Tinx” Najjar, Sofia Resing, Casey Boonstra, Elizabeth Lake, Adelina Novak, Jesse Solomon, Victoria Vesce, and Mike Majlak, among others.

“We chose Forte dei Marmi and SOPRA because they embody the refined, modern spirit that sits at the heart of TheOther,” said Michael Lillelund, Co-founder and President of TheOther. “Miami’s creative pulse meets timeless Japanese elegance here, making it the perfect place to introduce TheOther to the world.”

“The balance of heritage and modernity lives in every detail of tonight’s experience,” said Harish Koneru, Co-Founder and CEO of TheOther. “From the beginning, our goal was to honor centuries of matcha tradition while bringing its ritual into a contemporary, culturally dynamic space.”

TheOther is now available online at TheOther.com, with a Miami café opening early next year.

Every TheOther product packaging includes a Renoon-powered QR code that reveals the origin and story of the tea leaves you’re about to enjoy, helping customers engage with what they buy.

ABOUT THEOTHER

TheOther is a premium matcha brand offering ceremonial-grade first harvest matcha, sourced directly from Uji, Japan. With a mission to bring a new, no-nonsense approach to matcha, TheOther blends deep Japanese tea tradition with modern sensibilities, delivering matcha “like no other” through e-commerce and soon at its Miami flagship cafe. TheOther is now available online at TheOther.com, with a Miami café opening in early 2026.

Download event images - HERE
Photo credit: Zach Hilty/BFA.com

Download event images - HERE
Photo Credit: Emrgent Media Group

View source version on businesswire.com: https://www.businesswire.com/news/home/20251206676337/en/

Media Contact:
AIIR
[email protected]

Source: TheOther

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