Harley-Davidson (HOG) Announces $1B Share Buyback

Harley-Davidson, Inc. (NYSE: HOG) today announced a new plan to repurchase $1 billion of its outstanding common stock through 2026. Under the plan, the Company will be using a new Board-approved share repurchase authorization, in addition to shares the Board already authorized for repurchase and expects to fund the share repurchases with cash flow from operations. This announcement replaces existing share repurchase plans and is in addition to the $875 million in share repurchases since 2022 that the Company has completed to return cash to its shareholders.

"Through both the Rewire and the Hardwire, we have focused on cost efficiency and profitable growth to set the Company up for future success, as demonstrated by more than doubling unit profitability since 2019. As we look ahead, we remain focused on the profitability of our business and deploying our capital efficiently. We expect this will allow us to continue to return cash to shareholders," said Jochen Zeitz, Chairman, President, and CEO, Harley-Davidson.

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