NPD Gaming Data for January (NTDOY, SNE, ERTS, TTWO, MSFT)
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According the research from NPD, video game sales saw a drop in January, led by the beleaguered Nintendo (OTC: NTDOY).
U.S. consumers spent about $1.2 billion on video games, software, and accessories in January. Software sales fell about 12% Y/Y, to $597.9 million.
Hardware sales fell about 21% to $353.7 million, compared to $2.2 billion in December 2009.
Accessory sales gained 2% to $217 million.
Nintendo's Wii was still atop as the best selling console with 465,800 units, and their DS hand held device was second at 422,200 units. Microsoft's (NASDAQ: MSFT) Xbox 360 was third with 332,800 units and Sony's (NYSE: SNE) PlayStation 3 rounded out the top four with 276,900 units.
January is traditionally not a big month for video game sales, but it is a time when many trade in the gift cards that they received over the holidays. In the video gaming world, the January effect might be considered a contrarian indicator, instead of a leading indicator.
Analysts expect a boost to game sales with titles like Take-Two's (NASDAQ: TTWO) "BioShock 2," Electronic Art's (NASDAQ: ERTS) "Dante's Inferno" and Sony's "God of War III" coming out in the next month or so.
U.S. consumers spent about $1.2 billion on video games, software, and accessories in January. Software sales fell about 12% Y/Y, to $597.9 million.
Hardware sales fell about 21% to $353.7 million, compared to $2.2 billion in December 2009.
Accessory sales gained 2% to $217 million.
Nintendo's Wii was still atop as the best selling console with 465,800 units, and their DS hand held device was second at 422,200 units. Microsoft's (NASDAQ: MSFT) Xbox 360 was third with 332,800 units and Sony's (NYSE: SNE) PlayStation 3 rounded out the top four with 276,900 units.
January is traditionally not a big month for video game sales, but it is a time when many trade in the gift cards that they received over the holidays. In the video gaming world, the January effect might be considered a contrarian indicator, instead of a leading indicator.
Analysts expect a boost to game sales with titles like Take-Two's (NASDAQ: TTWO) "BioShock 2," Electronic Art's (NASDAQ: ERTS) "Dante's Inferno" and Sony's "God of War III" coming out in the next month or so.
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