Apple (AAPL), Google (GOOG) Vie for Mobile Game Exclusivity

Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG) are looking to lock down a new media segment which is becoming more popular on mobile devices as technology advances: games.

The WSJ reported that the two juggernauts may look to provide promotional boosts for game developers willing to sign an exclusive agreement for distribution.

Last August, Electronic Arts (Nasdaq: EA) was said to give Apple a two-month window for Plants Vs. Zombies 2 in exchange for key promotion in the App Store. ZeptoLab also entered a three-month agreement for Cut the Rope 2.

Apple is looking to stem the growth of Android and its freeware. According to the latest IDC numbers, Android was on 80 percent of global smartphone shipments last year, while Apple's iOS accounted for just 15 percent.

More can be found at the WSJ here.

Apple and Google are both positive Monday morning.

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