Eight Reasons You Should Buy Apple (AAPL)... Today

Broadpoint.AmTech's Vice-Chairman and former CEO of American Technology Research Richard Prati is giving clients an eight point hitlist on why they should buy Apple (Nasdaq: AAPL) "here and now."

Prati said, among other things, that iPhone numbers are too low, the iPod Touch is a significant product in its own right, and a Verizon (NYSE: VZ) deal for the iPhone will happen next year. Marshall reiterated his Buy rating on Apple.

Here are all of Marshall's Eight Reasons:

1. iPhone is huge and numbers are way too low.
   
2. The under-penetrated international market is an enormous opportunity going forward. AAPL's current global footprint of the iPhone is ~90 countries with 140+ carriers offering the device, contributing to a current service available market of 1.736bil subscribers (of which 29% or 511mil are post-paid).
   
3. The iPod Touch is establishing itself as a significant product in its own right with over 7mn units expected to ship in the December quarter at high ASPs. This will help move GM’s higher. Also, iTouch is a feeder to get people and kids hooked so they will buy an iPhone later
   
4. Verizon (NYSE: VZ) will happen – we expect it to be a 2H 2010 event.
   
5. The accounting change has not happened yet, and it will soon (regarding revenue recognition for iPhone sales), which will make AAPL P/E look much lower
   
6. Numbers for 2010 are way too low. They range from $6 to $10. We expect AAPL to earn $11.75 this year.
   
7. The much anticipated Tablet could add $1.50 in incremental eps in CY10 to our numbers if 10mn units ship (we current assume only 2.2mn in our model)
   
8. AAPL's current share of the global PC market is ~5% giving it significant room for upside

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