Disney (DIS) Snubs Junk Food Ads in Favor of Healthier Alternatives

According to reports out Tuesday, Disney (NYSE: DIS) is expected to announce a new initiative whereby it will trim or cut-out junk food ads entirely from its TV and radio. The announcement is expected to be made Tuesday by CEO Bob Iger, in conjunction with a health initiative by First Lady Michelle Obama.

In 2006, Disney previously laid out a foundation to cut junk food ads from its theme parks. Additionally, the company has allowed use of its characters on kid-focused products which meet certain guidelines for calories, sugars, fat, and saturated fat.

With obesity among kids hitting record highs, PepsiCo (NYSE: PEP) and Coca-Cola (NYSE: KO), along with fast food giant McDonald's (NYSE: MCD), have been pushing healthier options for youths to appease both health professionals (read: doctors) and parents.

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