EA Sports (ERTS) To Continue With Tiger Woods Sponsorship (T, ACN)
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EA Sports, a unit of Electronic Arts (NASDAQ: ERTS), said in a blog Monday that they would continue with the rollout of "Tiger Woods PGA Tour Online" despite the bad press lately for the world's number one golfer.
Unit president, Peter Moore, said on the company's blog, "Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come."
The news comes on the heels of Accenture (NYSE: ACN) and AT&T (NYSE: T) officially dropping their sponsorships of Woods.
Unit president, Peter Moore, said on the company's blog, "Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come."
The news comes on the heels of Accenture (NYSE: ACN) and AT&T (NYSE: T) officially dropping their sponsorships of Woods.
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