Madison Square Garden (MSG) Posts Q1 EPS of $1.38
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The Madison Square Garden Company Teams up With Cablevision Systems Corporation for Valuable Audience Analytics and Insights
October 30, 2014 12:14 PM EDTNEW YORK, Oct. 30, 2014 (GLOBE NEWSWIRE) -- The Madison Square Garden Company (Nasdaq: MSG) announced today that it has teamed up with Cablevision Systems Corporation to provide MSG with meaningful audience analytics and insights based on Cablevision's census-level audience data. MSG will use these comprehensive analytics across the company to optimize television viewing and ad placement and pricing, as well as marketing campaigns that focus on ticket sales and engaging sponsorships and advertisers, enabling the company to better serve and grow its customer base.
MSG is also planning a pilot with Cablevision to... More
