Facebook (FB) Launches New Atlas Ad Platform

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Go back to Facebook (FB) Launches New Atlas Ad Platform

Evercore Boosts PT on Facebook (FB) to $95 Following Atlas Ad Platform Debut

September 30, 2014 6:15 AM EDT

Evercore Partners maintains an Overweight rating on Facebook (Nasdaq: FB)and raises its price target from $90 to $95.

Analyst Ken Sena noted:

During this year's Advertising Week conference, happening this week in NYC, Facebook announced a relaunch of their Atlas ad server platform from something largely gcookie-basedh to something more gpeople-based.h Specifically, the relaunch now allows advertisers to better measure the effectiveness of ads across mobile and desktop by leveraging the Facebook user ID in addition to providing new Display... More

Facebook (FB) Plans to Launch New Ad Platform This Week (MSFT) (GOOG)

September 23, 2014 6:39 AM EDT

Facebook (Nasdaq: FB) is planning to launch a new advertising platform this week as it looks to take more market share from Google (Nasdaq: GOOG)(Nasdaq: GOOGL).

According to the... More