Acquisition of Nexage is Positive Step for Millennial Media (MM) - Needham & Co.
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Millennial Media (MM) to Acquire RTB Tech Provider Nexage in $107.5M Deal
September 23, 2014 7:03 AM EDTMillennial Media (NYSE: MM) has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and stock, subject to certain adjustments. Based in Boston, privately held Nexage is a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising.
We are in a very exciting time right now as we help to build, educate and advance the role of RTB and programmatic solutions to advertisers, publishers, and developers, said Michael Barrett, President and CEO of Millennial Media. Our vision is to create a full-stack... More
