Amid Flaws, ING U.S. (VOYA) is Too Cheap to Pass On - Barron's
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ING U.S. Announces Plans to Rebrand as Voya Financial
NEW YORK, April 11, 2013 /PRNewswire/ -- As more Americans face the growing responsibility to plan and save for their retirement, ING U.S.'s goal is help guide them on their voyage toward greater financial preparedness. In this context, and as it continues to prepare to become an independent company, ING U.S. has announced plans to rebrand in the future as Voya Financial. ING U.S. believes the new brand identity will support its mission to make a secure financial future possible one person, one family and one institution at a time.Â
"While our future name and logo will be different, the commitment we have to our customers and our retirement, investment management and insurance businesses remains the same," said Rodney O. Martin Jr., CEO of ING U.S. "Our vision is to help working Americans prepare for the important financial journey they face. We want to be known as the company that understands and supports their diverse needs as they seek to advance their retirement readiness in essence, to be America's Retirement Company. We intend for the Voya Financial brand to become synonymous with this goal as we provide the distinctive value, guidance, products and services our clients and partners have... More
