SodaStream (SODA) 2013 Super Bowl Ad and 'Rejected' Ad

SodaStream Announces Its First-Ever Super Bowl Commercial

CHERRY HILL, N.J. and AIRPORT CITY, Israel, Dec. 4, 2012 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) today announced that the Company will kick off its 2013 global ad campaign during Super Bowl XLVII on Sunday, February 3, 2013.  SodaStream turns water into fresh, delicious soda in seconds, with over 150 flavor options, completely revolutionizing the way people enjoy soda at home.  The Company is the world's leading manufacturer and distributor of home soda maker systems and is experiencing strong growth, with products now available at 60,000 stores in 45 countries.

The TV spot will reveal a fresh take on its provocative new campaign, "The SodaStream Effect," which highlights SodaStream's sustainability benefit by showing scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream.  The original ad can be viewed at www.youtube.com/sodastream, and the Company is planning a special Super Bowl ad that will feature a revised version made specifically for the game, based on the same creative centerpiece.  The campaign has been developed in part by highly acclaimed and influential advertising innovators, Alex Bogusky and Rob Schuham of the COMMON agency.  Mr. Bogusky was named Adweeks Creative Director of the Decade, having designed some of the most iconic ad campaigns in history.

"Our new commercial highlights the revolutionary benefits of our technology, confronting the conventional and arguably outdated beverage industry by showing people that there is a smarter way... More