Arbitron (ARB) Segment Peers Slump as Nielsen (NLSN) Places Bid

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Rentrak (RENT) Says 'Ah, Hello!' as Nielsen (NLSN) Ties Up with Arbitron (ARB)

December 18, 2012 11:18 AM EST

Nielsen Holdings N.V. (NYSE: NLSN) recently announced a $1.26 billion acquisition of radio ratings company, Arbitron Inc. (NYSE: ARB). The deal will create significant cash flow for Nielsen, thinks Brean Capital analyst Todd Mitchel, but "would not solve methodological... More

Nielsen Holdings N.V. (NLSN) Buys Arbitron (ARB) for $48/Share

December 18, 2012 7:01 AM EST

Nielsen Holdings N.V. (NYSE: NLSN) announced that it has signed a definitive agreement to acquire Arbitron Inc. (NYSE: ARB), an international media and marketing research firm.

Nielsen has agreed to acquire all of the outstanding common... More