Microsoft (MSFT) Strikes Profit Gold with New Surface Tablet (AAPL)
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Is Microsoft (MSFT) Surface Tablet Marketing Genius?
October 30, 2012 5:50 PM EDTWith the launch of the Surface Tablet last Friday, Microsoft Corp. (Nasdaq: MSFT) has entered the fray in the growing tablet market. While the highly controversial device was dismissed by some as being dead on arrival, it has none the less exited Microsoft's womb and is now for sale. While early reports are mixed, it is becoming clear Microsoft's efforts to market the... More
Just Touch It! Microsoft (MSFT) Takes Tablet Building into Its Own Hands
June 19, 2012 7:59 AM EDTOn Monday night, Microsoft (Nasdaq: MSFT) pulled off a spectacle full of mystery, excitement, and energy. All wrapped-up into a bite-sized, ground-breaking event.
The Redmond, WA-based software giant made the leap into the realm of PC sales with the unveiling of its first Microsoft-branded tablet series, its first company-branded non-gaming PC in 37 years of operations. Dubbed "Surface," the tablet hints at Microsoft's steadfast determination to unseat perennial giant Apple (Nasdaq: AAPL) from atop the tech world.
Speculation leading up to the event hinted at the sort of sentiment investors and the media had for Microsoft; at best, many expected something small and cheap to challenge the Amazon (Nasdaq: AMZN) Kindle Fire or Barnes & Noble (NYSE: BKS) NOOK series. Instead, Microsoft pulled... More
