UPDATE: Initial Read Has Starbucks (SBUX) Verismo Sales Topping Views, Selling Out (GMCR)

Go back to UPDATE: Initial Read Has Starbucks (SBUX) Verismo Sales Topping Views, Selling Out (GMCR)

Starbucks' (SBUX) Schultz Says Committed to Green Mountain (GMCR), But Investors Sweat

September 20, 2012 10:59 AM EDT

Keep your friends close, and your enemies closer - Sun-tzu

Investors in Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) are having a nerve-racking day Thursday with partner Starbucks (NASDAQ: SBUX) officially launching its single cup system - Verismo - for caffe Lattes, espresso, and brewed coffee.... More

Green Mountain (GMCR) Pressured as Starbucks (SBUX) Begins Selling Keurig Competitor

September 20, 2012 7:08 AM EDT

Green Mountain (Nasdaq: GMCR) looks like it could use a little of its own product Thursday morning, with shares slumping ahead of the bell.

One reason could be a Reuters article, which highlights how K-Cup partner in crime, Starbucks (Nasdaq: SBUX), is going to pressure Green Mountain in the single-serve coffee... More