Apple introduces the new 14-inch MacBook Pro with M6

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Evercore ISI on Apple (AAPL): 'the anticipated touchscreen MacBook Pro could add a premium tier'

October 27, 2026 12:12 PM EDT

Evercore ISI analyst Amit Daryanani reiterated an Outperform rating and $380.00 price target on Apple (NASDAQ: AAPL).

The analyst comments "Apple refreshed its 14-inch MacBook Pro and 24-inch iMac with the new M6 chip, alongside a redesigned iPad Mini announced yesterday, and we expect AAPL to announce a refreshed MacBook Pro later this week (OLED + touchscreen) to further expand its refreshed line-up. We think the key points are: 1) Pricing Supports GM Defensibility: The MacBook Pro starts at $1,999, while the iMac starts at $1,499. We think higher starting prices provide a lever to... More