Apple announces Apple Watch series 12 and Apple Watch Ultra 4

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Jefferies: 'We believe AAPL wants to boost vol at the expense of margin'

September 9, 2026 3:59 PM EDT

Jefferies analyst Edison Lee reiterated an Underperform rating and $263.66 price target on Apple (NASDAQ: AAPL).

The analyst comments "AAPL just launched iPhone 18 P/PM and Duo (foldable). Duo's pricing is exactly the same as JEFe, but it offers a 256GB version at... More