Abbott launches whole milk ready-to-feed infant formula in the U.S.

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Abbott launches the first and only ready-to-feed liquid infant formula made with whole milk in the U.S. at similar price to its existing Similac powdered formula

August 31, 2026 8:00 AM EDT

New Similac 360 Total Care Made With Whole Milk combines creamy whole milk for a fat blend that more closely resembles the fats in breast milk and five immune-nourishing prebiotics to help support baby's natural defensesmaking it Similac's closest formula to breast milkAbbott's liquid-only launch reflects growing parent interest in infant formulas made with whole milk while offering the convenience and reassurance that comes with commercially sterile, ready-to-feed formulaProduct is available at prices similar to the per-feeding cost of powdered Similac 360 Total Care and is available online and at major... More