Truist expands Premier banking for clients with $100K or more in assets

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Truist Premier deepens commitment to advice-led banking for mass affluent clients

August 25, 2026 8:05 AM EDT

Truist Premier delivers personalized planning, advice-led relationships and exclusive benefits for clients with growing financial complexity

CHARLOTTE, N.C., Aug. 25, 2026 /PRNewswire/ -- (NYSE: TFC) As competition intensifies for mass affluent consumers, Truist today unveiled an expanded strategy and continued investment in advice-led banking through Truist Premier, an elevated experience designed for clients navigating increasing financial complexity. Truist Premier is a dedicated offering for mass affluent clients with $100,000 or more in... More