Impartner sees pipeline growth after ZoomInfo ABM overhaul

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Impartner Grows Quarterly Pipeline Generation with ZoomInfo

July 28, 2026 12:55 PM EDT

The channel-management software company rebuilt a fragmented, single-channel marketing motion into a consistent account-based program built on ZoomInfo data.

VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Impartner, one of the fastest-growing providers in the channel-management space, grew its quarterly pipeline generation after rebuilding its account-based marketing program, according to the company.

Impartner builds the software other companies use to run their partner channels. Millions of active partners rely on its platform daily, and its solutions have facilitated over 1 billion... More