NIQ and Circle K expand analytics deal across 12 countries

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NIQ and Circle K Expand Global Analytics Collaboration Across More Than 12 Countries

July 22, 2026 6:00 AM EDT

Expanded agreement enables Circle Ks Business Units to accelerate smarter merchandising, pricing, and operational decisions across North America and Europe

CHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Circle K today announced a multi-year global agreement spanning more than 12 countries across North America and Europe. The collaboration brings together NIQs global scale, AI-powered analytics, and deep local market intelligence to help Circle K transform decision-making, accelerate growth, and deliver best-in-class customer experiences across its expanding global footprint.

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